Producer
Khadija Alami Laaroussi is in perpetual motion. Her energy comes from facing up on a daily basis to challenges by
assembling movie teams. Her pleasure: uniting people and being a catalyst in the arduous process of making a
film. "For me, the richness of
a human being is what he or she will accumulate in terms of experience,"
says Khadija Alami Laaroussi who takes care of making her life a receptacle of
memories. This woman
who got deeply involved in film production after studying economics in the
Northern French city of Lille dreamed of being a dancer, a truck driver, or a war reporter. But in 1993, a meeting with Rick McCallum, an American producer, gave a new
twist to her destiny. He guessed
that she was a producer in the making: "Right from the beginning, I
approached this work as a professional. The essence
of this business is organization. But Khadija
Alami Laaroussi is first of all about audacity: "I was afraid of nothing. I always used to say yes. Her intuitive
understanding of necessities, her sense of anticipation, and her rigorous
organization and punctuality are enhanced by a solid training. In 1998, she founded her own company, K Films, where she produced, among
others, Tala Hadid’s “Itar El-Layl” or Rhalib Jawad’s “L'Insoumise”
, and was the executive producer of more than 40 international films, like in
particular Paul Greengrass’ “Captain Phillips”. "The birth of my daughter Zaynab is a landmark date in my life. My life is divided between things that happened before and after the birth
of my daughter. I remember
movies according to my daughter’s age", says the producer. Today, what
matters to this traveler, who always likes to be in contact with others, are
her film studios in Ouarzazate. Whether it is about film sets, or about the many
possibilities of decoration", without forgetting the green spaces that are
necessary in the desert! ", and logistics adapted to international
standard, this passionate woman never leaves anything to chance.